i dun understand this...........how can a tv show still be called "all new" when it has been showing for months?!?!

they are putting "all new" this and "all new" that or catch the "all new" season of this or that on every single show~! and the the stupid thing is, the show has been showing for the past 2 or 3 mths~!!!! as much as i'd like to agree with the marketing strategy of the tv station, but this is carrying it abit too far.............to the extent that they are taking the viewers for idiots.............."all new" this and "all new" that.................as i like to say "all 'your dead man head' new"................